This was a re-imagining of Cat Chow as a brand that cares about cats rather than just another pet food brand. The focus was on relationships between the cats and their parents. This led to big hero shots highlight the relationships between cats and their parents and the entire experience is centered around helping people take better care of their cats and share their stories.
As the lead interaction designer on the project, I helped conceptualize and execute the idea. I spoke with several cat owners to understand their relationships with cats and how they take care of their pet children.